Friday, August 21, 2020

Livestreaming Discovery Startup Secures First Investment, the digital guide to livestreaming, is pushing to become the most comprehensive hub for discovering and following livestreamed media online. The freshly minted startup has received its first investment from music industry innovator Jorge Brea, founder and CEO of Symphonic Distribution, and music marketing expert Janette Berrios.

“It’s a watershed when the first person says yes,” reflects CEO and co-founder Matthew Adell. “When that first person has decades of experience in entertainment and media and sees the value of what you’re accomplishing, that is truly inspiring.”
Adell knows from experience how important early investors are. The former CEO of Beatport and VP at the legal iteration of Napster, he founded and sold his own music tech company (MetaPop, sold to Native Instruments in 2017), as well as played a leading executive role in closing several other sales of major pioneering music companies. Now, with three co-founders from the entertainment and tech worlds, he’s building the first comprehensive hub for livestreams.
Brea saw the potential and signed on. “I personally invested in because I saw the idea had serious merit and the team had the skills and connections to implement it,” says Brea. “I have worked with Matt on a range of projects for over ten years, and I know he and his co-founders will be able to accomplish their goal of defragmenting the livestreaming space. I was happy to support them and look forward to their success.” currently works with Twitch, Red Light, YouTube Live, FanTracks, and Tixr, as well as thousands of individual creators and educators providing cooking, fitness and wellness, music, comedy, and lifestyle livestreams, with more partners coming on board to provide more livestream schedules every day. 
About was founded in May 2020 by a group of artists, entertainment professionals, and tech veterans (Matthew Adell, Stephan Jacobs, Henry Strange, and Terrence Scoville) to make the world of livestreaming a lot less fragmented. Creators are challenged to reach new fans who may not already be regular users of their particular platform. Fans have no way to know where and when their favorite creators will be livestreaming. is dedicated to solving these problems so creators can focus on creating and fans can enjoy more of what they love. is not another livestreaming platform, but is built to serve the entire livestreaming ecosystem. Twitch, Stageit, Facebook, Instagram, Zoom and more will continue to thrive and grow. is the middle layer that removes friction and fragmentation. Ratings, engagement metrics, and reviews will be made available to creators and brands alike to create new revenue streams for creators and placement opportunities for brands.

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