Tuesday, September 15, 2020

Dance Label Dirtybird Partners with OnNow.tv to Hatch Livestream Creativity and Fan Interaction

Dirtybird spent 15 years creating a close-knit community via electronic music, live events, and a spirit of intense dedication to their fans. Then came COVID.

The label/lifestyle brand decided to launch a flock of livestream channels, Dirtybird LIVE, featuring a daily livestream schedule packed with label friends and family. To help their fanbase keep track of who was on when, Dirtybird teamed up with the freshly launched OnNow.tv, a platform-agnostic guide to everything livestreaming in music and beyond.

“We hear a lot from our fans and we knew they needed the community aspect,” once live events weren’t an option, notes Aundy Caldwell Crenshaw, COO/CMO of Dirtybird. “We wanted to present something unique and different, not just livestream parties or DJs sets. Like our live events, music and DJs are the center, but we round it out with lots of elements.”

These events include quirky talk shows, curated streaming sets, unexpected guests and features, stand up and sketch comedy, and even cooking and yoga classes. For example, Berlin-based house producer and vocalist Kevin Knapp will present PLUMP’D, teaching viewers, among other things, to prepare delicious food at home. (Premiere: September 12) These elements all played a part in past Dirtybird Campout events, and it felt like a fun and logical extension of the label to incorporate them into a new medium. 

Livestreaming has interactive possibilities that dovetail with the way the label has long structured its relationships with the people who love its music and artists. Dirtybird is asking its fans to send in video to create a new, crowdsourced late night livestream, “the weirder the better.” Label founder Claude VonStroke hosts Fresh or Fowl, a talk show that features VonStroke going through his vinyl crates, playing music, and encouraging viewers to vote whether the track is great or not. 

“Dirtybird is the perfect partner for OnNow.tv,” says OnNow.tv’s co-founder and CEO Matthew Adell, who knows the dance music world well from his time leading Beatport. “They have always taken a creative approach to music and events that is truly fan-centric. They are building an entire schedule of great, live things to watch. This kind of exploratory, open-minded vision is what will turn livestreaming from a niche or a stopgap into a new way to express and entertain. We want people to find and enjoy more of these moments.” Dirtybird fans can set up an OnNow.tv WatchList and get notifications of when their must-catch artist or show is streaming, as well as discover other new favorite livestreams under Dirtybird’s wing.

“We’re building a live broadcast network, and it’s going to be filled with unexpected moments,” says Crenshaw. “We want to come out of this stronger and in a better position with our fanbase, and we knew OnNow.tv would help us build this new connection with them.” In addition to streaming ongoing for 40 hours a week, Dirtybird is planning a Dirtybird Couchout (the 2020 answer to the Dirtybird Campout) for a full week of live streaming starting Friday, Oct 2nd. “It’s going to be 13 hours a day over the weekend and a Couchout takeover extended throughout the week with our normal schedule,” Crenshaw explains. “We’re looking forward to getting our artists and our fans together over what would have been Dirtybird Campout weekend.” 

About Dirtybird

Dirtybird is an independent electronic music record label based in Los Angeles, California. Founded by DJ Claude VonStroke, Dirtybird has been dropping basslines and creating smiles on the dance floor since January 2005. Recent and forthcoming releases from Dirtybird include the collaborative two track from label founder Claude VonStroke and Catz ‘n Dogz 'Raggadagga', emerging star Lubelski's 'Lost My Senses' and Nasser Baker's 'Tribes of the Metronome'. A Campout Compilation is also forthcoming in early October.

About OnNow.tv

OnNow.tv was founded in May 2020 by a group of artists, entertainment professionals, and tech veterans (Matthew Adell, Stephan Jacobs, Henry Strange, and Terrence Scoville) to make the world of livestreaming a lot less fragmented. Creators are challenged to reach new fans who may not already be regular users of their particular platform. Fans have no way to know where and when their favorite creators will be livestreaming. OnNow.tv is dedicated to solving these problems so creators can focus on creating and fans can enjoy more of what they love.

OnNow.tv is not another livestreaming platform, but is built to serve the entire livestreaming ecosystem. Twitch, Stageit, Facebook, Instagram, Zoom and more will continue to thrive and grow. OnNow.tv is the middle layer that removes friction and fragmentation. Ratings, engagement metrics, and reviews will be made available to creators and brands alike to create new revenue streams for creators and placement opportunities for brands.

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This Week On Bandsintown LIVE September 14-18, 2020

On Thursday, September 17th, LP Giobbi, who is widely known for her bass-rattling house beats and electrifying live performances, is taking over Bandsintown LIVE. Not only is she a DJ, but she is a producer, label owner, curator, music director, feminist, entrepreneur, and self-proclaimed "piano house queen.” FEMME HOUSE is an educational platform created by LP Giobbi to address the lack of representation and equity in electronic music by empowering womxn to learn the language of the studio. As the queen of curation and putting other women on, this Femme House lineup is a dream turned reality.

Unity Records is curating a special lineup for Bandsintown LIVE on Wednesday, September 16th. Tune in for performances from artists on their roster including Tanaƫ, Adeline, fika, and 1000 Beasts, followed by DJ sets of Jafunk and warner case.

It’s also Week 2 of HOME SCHOOL on Bandsintown LIVE. This collaboration, created by music discovery platform Bandsintown, legendary LA showcase series School Night, and Tom Windish, presents a carefully curated weekly concert of short sets by the best new artists from around the globe, with support from SoundExchange. Each week’s show is first aired as a ticketed VIP event and then is replayed a week later on the free Bandsintown LIVE channel.


HOME SCHOOL curated by Bandsintown, School Night, Tom Windish
With Michigander, STACEY, Luz
9 PM ET / 5PM PT. Tickets @ homeschool.bandsintown.com

Bandsintown and The Ridgefield Playhouse present a special solo live stream performance by Bruce Hornsby in celebration of The Playhouse’s 20th Anniversary.
7PM ET / 4PM PT  
Tickets on sale now @ premium.bandsintown.com/live

Watch FREE
Watch Free On Bandsintown LIVE on Twitch at live.bandsintown.com

Wild Ponies: Friends + Neighbors
2:00 PM ET / 11:00 AM PT    Danny Schmidt
2:40 PM ET / 11:40 AM PT    Carrie Elkin
3:20 PM ET / 12:20 PM PT    Jon Byrd
4:00 PM ET / 1:00 PM PT    Kira Small
4:40 PM ET / 1:40 PM PT    Ben Glover
5:20 PM ET / 2:20 PM PT    Wild Ponies

2:00 PM ET / 11:00 AM PT    Dylan Dunlap
3:00 PM ET / 12:00 PM PT    Scott Helman
4:00 PM ET / 1:00 PM PT    Courtney Paige Nelson
5:00 PM ET / 2:00 PM PT    Kaya Stewart
2:00 PM ET / 11:00 AM PT    Tanae
2:30 PM ET / 11:30 PM PT    Adeline
3:00 PM ET / 12:00 PM PT    Fika
3:30 PM ET / 12:30 PM PT    Jafunk
4:00 PM ET / 1:00 PM PT    1000 Beasts
4:45 PM ET / 1:45 PM PT    warner case

LP Giobbi's Femme House Takeover
2:00 PM ET / 11:00 AM PT    Xkylar
3:00 PM ET / 12:00 PM PT    AmyElle
4:00 PM ET / 1:00 PM PT    Mary Droppinz
5:00 PM ET / 2:00 PM PT    LP Giobbi

Octopus x Space Yacht
6:00 PM ET / 3:00 PM PT    Sian
7:00 PM ET / 4:00 PM PT    Arash

Free delayed replay of last week’s HOME SCHOOL VIP event, a carefully curated weekly showcase produced by Bandsintown, School Night, and Tom Windish
9:00 PM ET / 6:00 PM PT    DRAMA
9:20 PM ET / 6:20 PM PT    Victoria Canal
9:40 PM ET / 6:40 PM ET    St. Panther

About Bandsintown

Bandsintown celebrates artists and helps them grow their careers. As the most trusted source of live events recommendations, Bandsintown helps fans discover artists, their music and go more often to live events or watch more live streams. It has hosted hundreds of musicians on its Bandsintown LIVE channel on Twitch and other platforms. Artists include  Amanda Palmer, Sub Urban, Mary Gautier, Secret Sisters, Way & Treaty,  David Guetta, Sofi Tukker, Black Coffee, Diplo, The Wombats, Benny Benassi, Echosmith, New Hope Club, Imogen Heap, Yelle,
Tank and the Bangas, Tayla Parx, Taking Back Sunday, Mt. Joy, Benny Benassi, Icona Pop, Krewella, The Wombats, Madison Cunningham, MK, Scarypoolparty.

With a reach of 160M Monthly Active fans globally, 55M registered concert goers and 530k touring artists registered to the platform, Bandsintown is a world-leading marketing solution for brands to engage with music enthusiasts at scale.  

Visit the Bandsintown website at www.bandsintown.com/.

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