Click the “play” button above now to watch David’s video review of Victor O. Schwab’s How to Write a Good Advertisement.


How to Write a Good Advertisement Review


Victor O. Schwab’s How to Write a Good Advertisement: A Short Course in Copywriting is considered a copywriting essential. Even the illustrious Gary Halbert considers it a must, among a dozen or so books he encouraged his students to read.

No wonder. The book covers a lot of ground. In fact, most things that could be considered important to writing a good ad can be found in this volume. It’s from the 1960s, so it doesn’t cover modern marketing methods, but those books are a dime a dozen, and many of them aren’t that good anyway.

David gave it an overall rating of 3.9/5. He considered it a good book, just not a great one. He readily admits that this might be because the book isn’t organized in a way that connected with him and how his mind works. He still had a major realization concerning “cumulative effect,” which he details in this review.

Next on deck: John Caples’ Tested Advertising Methods

Previous review: Scientific Advertising

➔ Get your copy of How to Write a Good Advertisement https://davidandrewwiebe.com/?p=29013

You know how your outer world reflects your inner world?

Well… In my world, there’s a growing pile of recycling and garbage sitting in my living room.

And for a while, I’ve been complaining about how British Columbia just doesn’t have the right structures. Things were so much easier in Alberta. Bottle depots with sorters. Communal recycling bins.

(I still think that’s the case. BC could be hiring people to sort cans and bottles, recycling, etc. It would create jobs, increase efficiency, and keep our homes less cluttered.)

But today, I finally saw what this junk heap was trying to reflect to me:

Opportunity.

The huge, massive, growing pile of opportunity I’ve been sitting on.

Things just waiting to be updated, revised, organized, repurposed, and leveraged in new ways. A significant volume of “unfinished” that would benefit from completion. Promises made but unkept.

Not that I don’t want to work on new things too. I’ve got a few in the queue, and frankly I love new things too much to leave them alone.

But without putting a huge amount of attention on creating anything new, I have many legacy creations that aren’t even close to being leveraged to their fullest potential.

It’s not as though I was completely oblivious to this growing body of opportunity. It’s just that I see it more clearly now.

For large swaths of the year, I got lost in the question:

“What am I supposed to be doing right now?”

And I was waiting for the dots to connect. For a long time, they didn’t.

That didn’t stop the thrashing. Oh no, I came up with a lot of crazy ideas. I revived some projects. I started some new ones. I tried things. A lot of stuff just didn’t stick or only played a small part in my daily life.

But now the dots have connected. What I envision doesn’t make any logical sense, but emotionally, I haven’t been this excited in a while.

As I look to make my vision a reality, I will, of course, be eating the elephant one bite at a time (not a real elephant; that’s cruel). But I will also be working with others. Because what I have in mind has outgrown my capacity. Expanding to include others is the way.

(And yes, I will probably be leveraging AI to some extent. I intend to tread lightly here, because I always want the most crucial touchpoints to be human, customer service-oriented.)

What signs are you noticing in your outer world? What are they trying to tell you – obvious, profound, or otherwise? Is there anything you’ve been putting off that could be a massive opportunity? https://davidandrewwiebe.com/?p=29021




Is the news manipulating your emotions? If so, how, and… why? Is there a better way to stay up to date with the latest headlines without feeling powerless, angry, and fearful?

In this episode of The David Andrew Wiebe Show, David interviews Kira Shishkin, founder of informed.now, the leading news-by-SMS research and delivery service in North America. In this conversation, Kira shares about DJing, the problem informed.now was intended to solve, an accident that nearly took his life, and more.


In This Episode:

- What it means to be a DJ, according to Kira


- How music production has become more automated


- Why Kira believes being a DJ is about helping people discover music they didn’t know they needed


- Why being creative doesn’t always translate to being popular


- Why Kira is disrupting sensationalized, uncredible news


- The truth about news, propaganda, and the media slant


- What Kira noticed about a delusional 70s movie


- What Kira believes the pandemic revealed about our unpreparedness


- Why you have no choice but to pay attention to our increasingly globalized world


- How news manipulates your emotions to force reactions


- Why informed.now has remained a human-centric company


- Why independent creators should focus on communication in the age of AI


- How you can level up your workflows by leveraging AI


- How AI can rapidly increase your results and satisfaction


- Why you can’t let AI take responsibility for results (at least not yet)


- How Kira wound up in a coma


- Why you can continue to expect greatness from informed.now

Key Resources:

- informed.now

Subscribe to The David Andrew Wiebe Show


Thanks for listening. If you enjoyed this episode of The David Andrew Wiebe Show, take a moment to subscribe. You’ll receive updates for future episodes, PLUS weekly digests and empowering music career recommendations sent directly to your inbox. Let’s make your passion goals a reality. We’re here to help.

Until next time, stay empowered. https://davidandrewwiebe.com/?p=29009

Click the “play” button above now to watch David’s video review of Claude Hopkins’ Scientific Advertising.


Scientific Advertising Review


Direct-response marketing icon Gary Halbert recommended several books to anyone looking to sharpen their skills as a copywriter, and Claude Hopkins’ Scientific Advertising appears at the top of that list.

How does the book hold up? Well, according to David, the content is quite good. It’s a bit challenging to read because of the particular way people spoke/wrote in the 1920s, and it’s a no-fluff manual with relatively few examples, case studies, and stories. Its title might also be a little misleading. A case could be made that the method it suggests is scientific, but science is nowhere to be found in its contents.

Still, its contents are solid, and as Halbert himself suggested, foundational to gaining competency in ad writing. David gave it a 4.5/5. Not a perfect score, but still an excellent rating for an excellent book that marketers should study but artists can skip.

Previous review: How To Make Maximum Money In Minimum Time

➔ Get your copy of Scientific Advertising (affiliate link) https://davidandrewwiebe.com/?p=29002




In his book, David defined The Renegade Musician as a concept. What is a concept, exactly, and why does it matter?

In this episode of The David Andrew Wiebe Show, David illuminates the idea of a concept through well-known and understood cultural concepts like the American Dream and Ikigai, as well as why a purely intellectual understanding of these is insufficient.


In This Episode:

- What the “American Dream” really is


- What “Ikigai” actually means


- The importance of real-life experience and surrounding yourself with other renegades


- The true test of The Renegade Musician

Key Resources:

- The Renegade Musician: Step out of the shadow of the old music career model

The Renegade Musician Concept


The Renegade Musician book defines being a renegade musician as a concept, philosophy, ideal, and a movement. In this video, David expands on what it means to understand it as a concept. The key takeaways from the video are that:

- The American Dream. It’s not 1.93 kids, a golden retriever named Charlie, and a white picket fence, though some may aspire to that. The American Dream is equality, opportunity, and the freedom to pursue your highest aspirations.


- Ikigai. David argues that not only has this concept been overexplained, but also misrepresented. The definition of Ikigai is “purpose for living.” Ikigai Venn diagrams have frequently made their rounds on social media, but these are not true to the concept. David says the only thing he would add to the simplest definition is “a purpose for living that shifts with circumstances, priorities, and time.”


- The renegade musician. You can’t just declare yourself one. You’ve got to be around one. The only way to “get” a concept is to be around it. Who are you learning from? Who is your renegade coach or mentor?

Subscribe to The David Andrew Wiebe Show


Thanks for listening. If you enjoyed this episode of The David Andrew Wiebe Show, take a moment to subscribe. You’ll receive updates for future episodes, PLUS weekly digests and empowering music career recommendations sent directly to your inbox. Let’s make your passion goals a reality.

Until next time, stay empowered. https://davidandrewwiebe.com/?p=28979