Indian pop icon and seasoned music professional Sukhbir Singh is partnering with international music app Flutin as an investor. He is also using the platform to support his latest artistic initiatives, employing the app’s powerful promotion and distribution.
“We are thrilled that Sukhbir has agreed to collaborate with us, both on
the business and creative sides,” explains Flutin founder and CEO Vishu
Gupta. “He sees how Flutin is bringing innovation to the music industry
in India and around the globe, and how we’re bridging the gap for
artists, especially those in the emerging category. Our commitment to
these artists and their needs was a large part of what interested
Sukhbir in our company.”
Singh has a storied career in music and film, thanks to music that
embraces Punjabi bhangra and global pop sensibilities. He heard about
Flutin and its independent ethos, and was intrigued.
“I’m partnering with Flutin as an investor and mentor,” Singh notes,
“and I rarely find platforms that connect music to listeners in such an
engaging way. Flutin has some unique features for listeners; for
example, it allows listeners to dedicate songs to other users. It
provides a platform to budding artists who need the help and support. I
know; I used to be one myself.”
Flutin draws on user behavior to predict what new music might work in
listeners’ playlists, based in part on their location and the behavior
of those nearby. Thus, fans who love similar music, or people engaging
in a similar activity in a similar location, are encouraged to check out
new tracks and find their next favorite song.
“We’ve been able to get traction for little-known artists in the US and
for independent musicians in India, and we’re excited to see where our
work with Sukhbir’s new tracks will take us,” says Gupta. “Sukhbir’s
faith in us validates our approach, we feel, and we can’t wait to turn
this into a truly beneficial partnership for all, fans included.”
Flutin is a music discovery platform focused towards independent
artists. Using AI, Flutin tracks music listening behaviour of the users
and recommends the most relevant tracks from emerging and independent
artists, thus helping them discover new music and providing better and
relevant exposure to the artists. Flutin has over 9 million downloads,
over 300K DAUs and streaming 3 million songs daily. Raised US $340K
investment from GHV Accelerator and some HNI Angels. The company aims to
be the Facebook for Music in the near future as a unique product,
solutions and support.
Monday, January 20, 2020
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