AllTrack, the PRO for independent creators, has hired highly experienced marketing executive Lise Barbanti as VP of Marketing. Formerly the CMO of Tunecore, Barbanti has operated in a wide array of industries, spearheading marketing efforts at organizations ranging from global enterprises to groundbreaking small businesses.
has devoted herself to startups, where potential customer education is
key. “The companies I’ve worked for over the last two decades have all
been in the business of disrupting their industries,” Barbanti reflects.
“Most recently, I’ve been able to work with startups that were doing
something that their industry had never done before,” including a
platform that enables e-commerce sites to establish subscription
features and a platform providing lightning-fast insurance underwriting
A thread runs
through these diverse businesses, one Barbanti is embracing in her new
role at America’s newest and most tech-driven PRO: educating people and
removing layers of distance and complexity between customers and their
ultimate goals. In this case, Barbanti and her team are hoping to reach
independent music creators and inform them of their performing
rights--and the royalties that go with them.
you take the mission defined by the CEO and craft clear and impactful
messages around that,” reflects Barbanti. “AllTrack’s message and
mission are clear. Independent artists, writers, composers and producers
are often only partially aware of their rights. They typically don’t
know about every financial opportunity available to them, and as a
result they’re missing out on certain royalty streams. We hope to
educate them and help them solve this dilemma as related to performing
rights in a very easy way.”
of use is very purposeful. The company is built to be radically more
efficient and attuned to self-managed, single-first, and other
non-traditional artists. “I’m excited to be able to work with such a
dynamic team at bringing new era ideas and technology to the performing
rights industry,” Barbanti notes.
“Lise has years
of experience reaching out to consumers requiring new-era solutions, but
who may not know where to start. And, she’s had a great deal of
experience working with the very people AllTrack is built to service,
independent music creators,” says Hayden Bower, founder and CEO of
AllTrack. “We’re thrilled to have someone who truly understands the
details of our industry leading our efforts to reach our core users, who
have often been overlooked until now.”
AllTrack is the
first full service global performing rights organization (PRO)
established to represent independent music creators – artists,
songwriters, composers, producers and publishers. Its mission is to
maximize compensation to its creator base by focusing on licensing their
music and collecting their performance royalties from millions of
potential commercial music users across the globe. AllTrack’s creators
are compensated when their songs are performed by streaming services,
TV, cable, radio and when their songs are played in bars, restaurants,
nightclubs, hotels and hundreds of other types of businesses. AllTrack’s
creators are also compensated when their songs are publicly performed
live. An AllTrack license is an efficient, fair and ethical means for
businesses to both utilize the music of its creators and comply with
global copyright law. Through the ongoing development and use of
cutting-edge technology designed to eliminate inefficiencies, AllTrack
is committed to providing a near effortless compliance solution for
creators and businesses, resulting in a hyper-efficient, fair and
balanced marketplace for all. Please visit www.alltrack.com to learn more.
Friday, August 30, 2019
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