Friday, May 8, 2020

In Streams or On Stage, Audiofusion Inspires Better Performances, Transforming Smartphones into In-Ear Monitors

Musicians are leaping into live streams as the touring world holds its breath. Yet a persistent problem has followed them into virtual performance and makeshift spaces: They still can’t hear themselves very well when they play or sing.

Monitoring has been a drag on great live performances for decades, especially for independent touring musicians who don’t have a team of monitoring engineers at their beck and call. Hearing the right mix via equipment that doesn’t cramp a performer’s style with inscrutable controls or cumbersome packs or wires has proved elusive. 

Audiofusion is the first monitor system to change that, allowing artists to use a device they already love, their smartphone, to hear and control custom monitor mixes via Wi-Fi. It opens up the bespoke monitoring experience of major touring acts to everyone with a dedicated router, a few smartphones, and their budget-friendly one-time software purchase. 

“We talk about how big the software impact has been on the recording studio, moving from discrete hardware to software plugins at a fraction of the cost,” notes Audio Fusion Systems co-founder Brandon Leafblad. “That same shift is finally hitting live music, be it on stage or streaming. We can connect musicians and instruments in live performance to let them use the devices they already have to do what they’ve never been able to do well with previous gear or software.”

“People are familiar with using their phones. They can fire up an app and it feels natural to play around with it, as opposed to a box of knobs they may or may not figure out,” explains Audio Fusion Systems CEO Kevin Slick. “It’s great to have gear, but it brings its own set of problems because it’s not very robust or portable or user friendly. Smartphones give artists and sound engineers more flexibility and familiarity.”

Slick is a software engineer, but he has also been a devoted musician and sound engineer at his local church, working to help musicians give their best performances at worship. Though the musicians in his church gave it all they had, Slick ran into the limitations of different monitoring systems, from usefulness to price point, and thought there had to be a better way. 

His curiosity was piqued right when smartphones gained traction, and he was amazed at what they could do. Unlike on-stage wedge monitors that blast the band with the same mix, smartphones allow for custom, personalized mixes to go to each musician, as they do with pricey in-ear systems. Yet unlike in-ear monitors requiring receivers and transmitters, they were already on hand and comfortable for musicians to use. And unlike the personal monitor mixers popular at houses of worship -- small, stationary boxes that allow musicians to each create their own mix -- smartphones wouldn’t inhibit a dynamic performer from moving around as needed. 

“People make tradeoffs as they are figuring out what to go with,” Leafblad says. “Wireless isn’t important to a more stationary player, but if you’re a front man, you have to be wireless and you don’t want a personal monitor mixer over on the other side of the stage. If overall cost is the big barrier, they’ll just settle for wedges. People don’t always realize the tradeoffs they’re making. They don’t know what they are giving up by going for the cheapest way to do what they need to do most.” 

Slick experimented with ways to put an end to tradeoffs, giving performers a custom mix in their earbuds via their smartphone over Wi-Fi. There was just one problem: Wi-Fi itself. “Wi-Fi at the time and smartphones didn’t have enough horsepower,” recalls Slick. “It required next-generation Wi-Fi for this to work well. That coincided with what I was doing. I was able to demo a prototype at SXSW in 2015 because, by that time, the gear had gotten to a point where raw speed and performance was no longer an issue.” 

Audio Fusion Systems released the first version of its software suite for iOS and macOS devices in 2018 and currently has more than 700 regular paying users. Users can determine just how much of each instrument they need to hear, as well as add click tracks or backing tracks to their mix. An Android version is planned for release later this year. 

Some of its earliest and most enthusiastic adopters have been houses of worship, the source of Slick’s inspiration. Yet a growing number of independent bands have gravitated towards Audiofusion. Audiofusion takes the input from a digital mixer or audio source. Then all a band needs for a killer custom monitoring setup is a dedicated high-end router, a Mac, and their smartphones. 

Slick and Leafblad know musicians, no matter where they play, are all facing the challenge of sounding great and playing with all the vitality and intensity of on-stage performance, but with serious logistical and technical hurdles to clear. Audiofusion lowers the barrier to great live streaming sound, and it can make a rehearsal productive and fun, rather than deeply frustrating. 

No matter what the context, Audio Fusion Systems strives to empower musicians to give their best performances by hearing just what they need to hear. “Musicians don’t need to hear everything; in fact if they do, via their monitor, it can be extremely distracting,” reflects Slick. “A good clean monitor mix has the essentials in it, so that musicians can get into their zone and be focused on the music.”

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Super Hi-Fi Surpasses 1 Billion Audio Transitions Per Month

The music streaming experience is being reinvented one listener at a time,
and the implications for the music industry are significant.
                                                                           
                                                            
Los Angeles, CA -- May 7, 2020 --- Super Hi-Fi today announced it has surpassed 1 billion monthly music transitions, tripling volume from its last report in January 2020. Each transition reflects a unique AI calculation driving perfect song segues, sonic logos, personalities, audio advertisements, and other audio elements for commercial streaming music services. From its growing customer base, Super Hi-Fi’s unique AI audio stitching and dynamic presentation technology platform now services millions of music listeners around the world, every day.

“The future of streaming music is more than just playlists of songs with long gaps of silence,” says Co-Founder and CEO, Zack Zalon. “We’re using advanced technology to create very human experiences... tapestries of emotional listening that drives engagement, loyalty, and love. Our goal is to delight our customers and their listeners, and this milestone certainly indicates that we’re on the right track.”

Super Hi-Fi is a suite of AI technologies designed for digital music and audio experience providers across a variety of use-cases including music, sonic branding, artist content, audio advertising, news & podcast snippets, or virtually any other kind of audio content a service may want. The technology perfectly blends and dynamically delivers this content directly into streaming music experiences, all in real time. The results are highly personalized, scalable listening experiences which have been almost inconceivable until now.

The B2B solutions-provider services industries such as on-demand music streaming; broadcast and internet radio; business and retail music providers; and digital fitness music platforms. Super Hi-Fi transforms and customizes its audio products at the individual listener level by dynamically creating rich, personalized audio segments based on listener or brand preferences and instantly inserts them between songs mid-stream. Super Hi-Fi currently fuels enhanced experiences for Sonos Radio, iHeartMedia, Peloton, and Napster and has partnerships with Universal Music Group, The Associated Press, and TargetSpot.
About Super Hi-Fi

Super Hi-Fi uses artificial intelligence to improve the digital listening experience. Super Hi-Fi transforms gaps between songs into relevant and personalized content. The company's patented technology is capable of understanding the infinite nuances within music with the expertise of a human DJ to improve transitions between content and create better extensions of digital brands. The result is perfectly transitioned streams of music, podcasts, interviews, news, weather, advertisements, and other audio content. Based in Los Angeles, California, Super Hi-Fi is integrated by digital brands like Sonos Radio, iHeartRadio, Peloton, Napster, Universal Music Group, TargetSpot, Elevated Music, and The Associated Press.
 
Contact About This News

Ali Scott, rock paper scissors, ali@rockpaperscissors.biz

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Tuesday, May 5, 2020

Isolate or Innovate: A Music Tectonics forum for pivots, adjustments, and doubling down

12:00 pm-6:00 pm (ET), May 19 - 20, 2020

Schedule and Speakers (as they are confirmed) at MusicTectonics.com
Pay-what-you-can registration through Eventbrite

This two-day Zoom forum explores how the music tech and music industries are responding to the worldwide crisis of isolation and remote work. “Isolate or Innovate” will cover the big picture patterns and trends and tactical ideas for moving companies and goals forward while we all anticipate a return to normal.

“Isolate or Innovate” makes space for music and tech entrepreneurs to focus on pivoting, adjusting, and doubling down during a crisis rather than freezing progress. Music tech startup founders, executives at established companies, investors, labels, artist managers, and music marketers are invited to join the conversation on weathering challenges and preparing for the new post-COVID terrain at sessions like:

The New Starting Line: Trends and What's Next
Navigating Music Releases Through a Worldwide Shutdown
Investment: What to Do While on Hold
Music Tech Pivots: Now or Never
Music Tech PR: What's Your Narrative?

Music Tectonics knows all about adjustments: their debut conference in October 2019 forged ahead in a new location after a major Los Angeles wildfire shut down the planned venue less than 24 hours before kick-off. So when a Music Tectonics meetup at SXSW 2020 had to be cancelled, it was second nature for the team to pivot and double down. Instead of one in-person event in Austin, Music Tectonics has been hosting weekly music tech meetups online throughout the crisis. Like all these Music Tectonics events, “Isolate or Innovate” focuses on building community across all music tech sectors, with opportunities for attendees to grow their networks and forge deep connections even under self-isolation.

PR firm rock paper scissors, inc. explores the new terrain at the epicenter of music and technology through their blog, podcast, media services, and the annual Music Tectonics Conference. The rps team has a wealth of experience in responding creatively to crisis and amplifying their clients’ compelling stories.

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Monday, May 4, 2020

Weekly Digest: May 1, 2020

This week’s issue is a little late, but as they say, better late than never, right?

Let’s get into the weekly digest.
With so many musicians turning to live streaming right now, it’s important to know what works and what doesn’t.
In this important post, you will discover plenty of essential tips to get your live streaming concert game down pat.
A huge list of books via Music Entrepreneur HQ that will change your mind. Changing your mind changes your life, and as you can imagine, such a seismic change can have a rapid ripple effect in your renegade life. Devour everything on this list and you too will have the inspiration, strategy, tactics and spiritual connection necessary to get more of what you want in your music career.
Amid COVID-19, what’s going on in the live event industry? Will it recover? What is it like to be a tech company in these challenging times? In this episode of The New Music Industry Podcast, Ed Vincent, founder and CEO of Festival Pass has got all the answers.
The Music Entrepreneur Code is quickly taking the music industry by storm. Featuring some of the best tips from music entrepreneur and Music Entrepreneur HQ founder and CEO David Andrew Wiebe himself, this concise volume is packed with no-fluff value for independent musicians and music entrepreneurs everywhere.

A Sample of What You Missed in Last Week’s Music Career Tips Weekly

So, you want to live stream.

Fundamentally, live streaming is no different than any other medium. Sure, you need to learn the protocol and best practices, but aside from that, the rules for good content don’t change.

With that established, here’s a big idea book I highly recommend, especially if you want to think long-term about your marketing and content efforts. It’s one of my favorites, and easily makes my top 10 list...

Don’t miss out on Music Career Tips Weekly EVER again. Click HERE to sign up for free.

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Megaphone Agency Syndicates Music Entrepreneur HQ Post

Early 2019, Music Entrepreneur HQ founder & CEO David Andrew Wiebe published a post on Music Entrepreneur HQ titled, How to Think Like a Creative Entrepreneur.

This post was recently picked up and published over at Megaphone Agency.

For tips on how to develop a strong, bullet-proof mindset, have a read over here.

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The Music Entrepreneur Code Book Trailer



With a trailer like this, how can you resist? For more information, check out this post.

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Bandsintown LIVE Listings for Week of May 4

Monday May 4
Fender Next x Bandsintown LIVE - A showcase of Fender's artist development program

4:00 PM ET / 1:00 PM PT Joy Crookes
5:00 PM ET / 2:00 PM PT Madison Cunningham
6:00 PM ET / 3:00 PM PT MIYAVI
7:00 PM ET / 4:00 PM PT Skeggs
 
Tuesday May 5
Bandsintown Discovery

2:00 PM ET / 11:00 AM PT Rozzi
3:00 PM ET / 12:00 PM PT Oshima Brothers
4:00 PM ET / 1:00 PM PT Weathers
5:00 PM ET / 2:00 PM PT Tory Ruperto

Thursday May 7
Ingrooves Bandsintown LIVE Takeover

1:00 PM ET / 10:00 AM PT Alexander Jean
2:00 PM ET / 11:00 AM PT HAVEN
3:00 PM ET / 12:00 PM PT Katzu Oso
4:00 PM ET / 1:00 PM PT GUS
5:00 PM ET / 2:00 PM PT Sondre Lerche

About Bandsintown:
Bandsintown celebrates artists and helps them grow their careers. As the most trusted source of live events recommendations, Bandsintown helps fans discover artists, their music and go more often to live events. With a reach of 160M Monthly Active fans globally, 55M registered concert goers and 530k touring artists registered to the platform, Bandsintown is a world-leading marketing solution for brands to engage with music enthusiasts at scale.

Visit the Bandsintown website at www.bandsintown.com/.

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David began work on The Renegade Musician during the pandemic and, later, what he describes as “One of the most tumultuous times in my life,...