Making video content for marketing purposes used to be an incredibly involved process. There’s nothing wrong with fancy DSLRs, broadcast quality mics, and lighting kits. But these days, you’ve got just about everything you need in your pocket, and most times, lo-fi content seems to outperform highly polished content. In this clip, featuring Ben Mendoza of Beatchain, you will discover the power and authenticity of lo-fi content in connecting with your fans.
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