Music monitoring and reporting experts mark trends in music usage by radios, TVs and music fans online.
Music consumption and usage has shifted since the COVID-19 crisis
began over two months ago. BMAT, the Barcelona-based music monitoring
and reporting service, have been listening to the trends and closely
monitoring how this unprecedented time may have affected our music
patterns. The results of their analysis appear in their just-launched
report What the FAQ is going on with music right now?
“Consumers and radio programmers alike have been turning to older
tracks and deeper catalog, as opposed to new hits,” says Kelly Abel of
BMAT. For example, the study found that the number of pre-2010 songs
charting in the UK doubled, reaching 8.7% of all songs on the charts.
Spain and Italy showed signs of increased nostalgia, and in Spain,
inspiring older anthems like the song “Resistiré” dominated radio
Radio broadcasters show less of a shift than digital when it comes to
genre, though Hip Hop loses some share, while R&B sees slight
gains.“What we do see is that we humans adapt quickly to unprecedented
moments of difficulty. It’s clear that we look to music to get the
emotional comfort we need – whether that’s finding strength in anthems,
reviving old familiar hits or listening to soothing music.” Kelly
explains. Despite expectations, speech content for some analysed regions
only ticked slightly upward – 0.35% – versus music on the radio,
perhaps a mild reflection of the increase in urgent news coverage the
pandemic has been demanding.
“We’ve tried to capture the nuances and focus on some markets like
Spain and Norway that have faced significant changes but haven’t been
covered as widely yet in the global media.” says Kelly. The impact of
the coronavirus and quarantine on media and music has been dramatic in
some niches – sports broadcasting, for example – yet barely noticeable
The spread of different catalogues of music is showing early signs of
evolution. “There’s a new balance between commercial, production, and
commissioned music emerging on TV,” explains Kelly. Traditional
advertising music has fallen by up to 50% in some regions, and though
advertisement seconds overall dipped only slightly, more local and
regionally focused broadcasters appear the most vulnerable to slipping
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BMAT is a music innovation company with a mission to index all music
usage and ownership data. They monitor and report music globally across
TVs, radios, venues and digital to help artists get paid for their
Wednesday, May 20, 2020
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