This post features some valuable insights, including:
- The idea that customers hire products and services when they need to get the job done. Successful marketers understand this.
- Since musicians can't exactly tour right now, it's important for them to think in terms of how they can be hired as a product or service that "gets the job done."
- Live streaming concerts shouldn't be thought of as a product or service people will hire you for.
...artists do have a distinct purpose and need, and, yes, an increasing number of people who are looking to hire music for a range of new and unexpected jobs.
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