George Howard Publishes New Article Regarding COVID-19 on Forbes

Forbes contributor George Howard shared a new article on Forbes titled It's Time To Rethink How We Use Music In The Era Of COVID-19.

This post features some valuable insights, including:

• The idea that customers hire products and services when they need to get the job done. Successful marketers understand this.
• Since musicians can't exactly tour right now, it's important for them to think in terms of how they can be hired as a product or service that "gets the job done."
• Live streaming concerts shouldn't be thought of as a product or service people will hire you for.

Here's an especially relevant and valuable quote:

...artists do have a distinct purpose and need, and, yes, an increasing number of people who are looking to hire music for a range of new and unexpected jobs. 

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