Friday, April 17, 2020

George Howard Publishes New Article Regarding COVID-19 on Forbes

Forbes contributor George Howard shared a new article on Forbes titled It's Time To Rethink How We Use Music In The Era Of COVID-19.

This post features some valuable insights, including:
  • The idea that customers hire products and services when they need to get the job done. Successful marketers understand this.
  • Since musicians can't exactly tour right now, it's important for them to think in terms of how they can be hired as a product or service that "gets the job done."
  • Live streaming concerts shouldn't be thought of as a product or service people will hire you for.
Here's an especially relevant and valuable quote:
...artists do have a distinct purpose and need, and, yes, an increasing number of people who are looking to hire music for a range of new and unexpected jobs. 

Sign Up for Your Free Newsletter:

No more lengthy articles. No more exhausting podcast interviews. No more rambling talking head videos. Just quick tips, short reviews, special offers and links to helpful resources.

No comments:

Post a Comment

The Renegade Musician Interview with David Andrew Wiebe

A few weeks ago, founder & CEO of Music Entrepreneur HQ and host of The New Music Industry Podcast sent us an early draft of his forth...