Skip to main content

STATS PREDICT: TYLER CHILDERS TO WIN HIS FIRST GRAMMY

Although the 62nd Grammy nominees for Best Solo Country Performance include industry powerhouses such as Blake Shelton, Willie Nelson and Tanya Tucker, the 2019 data dive suggests Tyler Childers was the most impressive performer by far.

Here’s why stats favor Childers.
The data, provided by live music platform Viberate, paints a picture of each nominee’s yearly online performance in terms of popularity throughout major social media and streaming platforms (views, follows, plays, etc.). While all the nominees can boast a general growth in popularity, the stats suggest that Tyler Childers was the biggest growing performer of them all, and that “All Your’n” was the performance that cast the brightest online spotlight on its artist.
Since “All Your’n” video was released, Childers’ average monthly YouTube engagement doubled (scoring more than 1M engagements). His social media and streaming channels showed immense growth this year, and jumps in popularity are consistent with the song’s release. Moreover, Childers is the only one in the group who managed to consistently pump up his numbers by at least + 50%, rivalled only by Ashley McBryde as a close second (she is also the second youngest contender in this category) and two veteran instances: Tanya Tucker’s impressive 127% rise in Instagram fan growth this year, and Willie Nelson doubling his monthly YouTube engagements compared to 2018. 

Rumors also speak in Childers’ favor.
Granted, “All Your’n” is considered an unusual entry. It’s also competing with Blake Shelton’s mammoth hit “God’s Country”, and Tanya Tucker, who triumphantly returns to the Grammy stage with the 14th nomination of her impressive career. Still - Tucker is rumored to finally snatch her first Grammy, and since she is nominated in 4 categories, there’s a very good chance she will win the prestigious “Country Album of the Year” instead. 
Combining that with the fact that Grammy juries tend to intentionally overlook massive radio hits in favor of more “exciting” work, and that Country music scene has been vocally championing women and younger (non-Nashville) talent in recent years, it is very possible that Childers will take his first Grammy this January – and the stats shown in this infographic prove he’d deserve it.

Comments

Popular posts from this blog

funk therapy: Cimafunk takes on America with a new Afro-Cuban groove

“Cimafunk” is the artistic name adopted by Erik Alejandro Rodriguez and a statement of his musical philosophy. “Cima” pays homage to the Cimarrones. “Runaway slaves fled to remote areas of the island in order to form their own free communities with a new culture, neither African nor colonial.” Cimafunk explains. “That Afro-Cuban identity has been essential to my music for a long time.” The name signifies an openness to sounds from all over that tradition, wherever music has the same zest for cultural mixing, joyful survival, and self-determination. From that perspective, American funk is another strand of African diaspora music, one that Cimafunk loves for its power to get people dancing. Cimafunk’s love affair with American sounds started early, when a lone Lionel Richie cassette provided the soundtrack to childhood rides in his uncle’s car. After eating, digesting, and recombining American music ranging from Marvin Gaye to Prince for years, Cimafunk is finally visiti…

Cultivating Wild Data: How Entertainment Intelligence Is Bringing Meaningful Analytics to the Streaming-Age Music Business

It’s fun to talk about data, its ubiquity and importance. It’s not so fun to make sense of a billion lines of data from multiple service providers for an entire label roster.
That is unless you’re Greg Delaney, the founder and driving force behind data analytics platform Entertainment Intelligence (Ei). The service has been quietly helping independent labels and distributors work with data like the majors do, analyzing playlist performance, setting meaningful benchmarks, and tracking spikes that pop out of deep catalog. Clients include Domino, Secretly Distribution, Sub Pop, Epitaph, Naxos, Concord Music Group and Zebralution, among others.
“If the indies all get together, you can have the tools that rival, if not surpass, what the majors can do,” Delaney states. “It’s hard for a big company to pivot quickly, but smaller labels can, with our support”
After founding Crowdsurge, a global fan-club ticketing company that worked directly with artists like Paul McCartney and Foo Fighters, Dela…

Eventric’s Master Tour Makes Touring Logistics and Revenue Management Even Easier with v3.0, Currently in Beta Testing

Live events and touring are a key source of revenue for artists, performers, athletes, personalities, and groups of all kinds. Yet the margins on tours are thin and the logistics wickedly complex. Technology and devices like smartphones have seeped into the business, but mass-market software products often don’t serve busy tour teams well.

SaaS company Eventric, the masterminds behind Master Tour, is a crew of former (and sometimes current) road warriors, seasoned tour managers and live event pros who know what touring demands. For over 15+ years, their products have supported the work of more than 125,000 live-event professionals, sweeping away a tangle of spreadsheets, group texts, and other unwieldy and fragmented tracking and messaging systems.

Based on multiple years of feedback from users, the latest version of Master Tour, MT3.0, is more streamlined and powerful in just the right areas. “We’ve worked really hard to pare down the number of clicks or taps needed to ge…