Pex, the service that fingerprints, tracks, and attributes online audio and video content, has launched a powerful new product for content creators, rights-holders and platforms --completely free of charge.
The Attribution Engine (AE) allows content creators and
rights-holders to register their video and audio library with AE and
establish custom distribution and licensing rules for their content.
This ownership information will be transmitted in appropriate form so
that platforms understand who the original creators are. Any ownership
conflicts will be settled through an efficient and transparent process
to reduce friction and copyright trolling. All user accounts must be
verified, and no anonymous activity is permitted. Users can register now
for free by contacting firstname.lastname@example.org.
“We know the health and vitality of online content systems, spread
across dozens of platforms, depends on a clear framework for claiming
and protecting creator rights,” explains Amadea Choplin, COO of Pex.
“Without this clarity, rights-holders are often bogged down in takedown
and other types of claims, and creators of new content that may draw on
older works can’t get a clear answer about how to license content and on
Attribution Engine draws on Pex’s fingerprinting and matching
technologies, processing queries at a pace that puts other content
identification systems to shame. It can find snippets as short as a
second long. It can identify content that has been significantly
modified or distorted, extracting melodies that may be subject to
“Until platforms know who made what, who content belongs to, they
can’t properly execute a system for licensing and compensating
creators.” says Choplin. “Attribution Engine is designed to offer a
neutral third-party cost-free solution to rights-holders big and small,
and to introduce the necessary layer into the system that will level the
playing field for creators of all sizes and types.”
Read more about Attribution Engine in a blogpost here.
Pex delivers independent video and music analytics and rights management
services to enable creators, rights holders and marketers to find,
measure and leverage the value of content across the Web. It can find
snippets as short as 1 second across dozens of platforms worldwide.
Clients include major music companies, video rights holders, and other
key content producers and administrators. For more information, please
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