Monday, May 18, 2020

AIMS API Announces Collaboration with Universal Publishing Production Music

AIMS’ unique “similarity search” audio technology to be integrated on UPPM websites globally

SANTA MONICA/ PRAGUE – May 14, 2020 -- European AI-powered music recommendation and audio search company AIMS API (AIMS) is announcing an alliance with Universal Publishing Production Music (UPPM), the world’s leading production music company and a division of the Universal Music Group. The deal will see the implementation of AIMS similarity search technology on all UPPM websites globally, enabling the music company and its clients to search for songs by audio similarity and common traits across its extensive catalog.

The technology will be implemented for all UPPM companies including Universal Production Music worldwide, as well as other UPPM brands Firstcom Music and Elias Music in the US, and Kapagama in France. The AIMS technology facilitates similarity search across UPPM’s owned and administered catalogs, expediting and expanding quality search results and significantly increasing discoverability for music compared to traditional search methods.

“AIMS lets you search for tracks with similar musical traits based on a reference track,” explains AIMS CEO and Co-Founder Martin Nedvěd. “This can surface the hidden gems in large catalogs that fit the brief, and opens up new, creative ideas for production music teams.”

AIMS has created this proprietary technology to serve the music for picture and sync world, offering results designed to assist sync professionals in finding the right music for their projects in the shortest amount of time. AIMS ingests a client’s catalog and, through its unique technology, provides users with a seamless, accurate way to discover new music that shares the right feel or emotion with reference tracks.

“We tested other tools on the market that search for music similarity and the AIMS technology consistently returned superior results,” said Patrick Appelgren, VP of Continental Europe for UPPM. “We are extremely pleased to be working with Martin and AIMS in bringing this great technology to our global customers.”


AIMS is an API service that uses powerful AI to search for and recommend music within your catalog based on reference audio tracks. Designed and trained by music supervisors, composers, machine learning specialists, and production music experts, AIMS understands how music professionals search, be it for film, TV, games, or other sync uses. Its tools can be integrated seamlessly into websites and catalog management workflows. AIMS finds the right tracks, even ones you never suspected you had, offering new, better ways to use your catalog.

About Universal Publishing Production Music

Universal Publishing Production Music (UPPM) is home to the world’s leading production music brands including Universal Production Music (formerly Killer Tracks), FirstCom Music, Elias Music and Kapagama. The organization’s premier music catalogues are crafted specifically for media use. Covering all genres, moods, emotions and project types, UPPM’s ever-expanding repertoire is created by a roster of top artists and composers from around the globe. UPPM produces imaginative music and builds creative partnerships to form a suite of labels that add depth and individuality to its catalogue - each with its own unique style and heritage. Dedicated to helping clients create emotional and memorable audiovisual experiences, UPPM also offers full music supervision services including: music searches, bespoke music edits, re-versioning and commissioned music around the world.

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